Google is able to determine lots of data about your business but there is no ‘certificate of trust’ unless you claim your business listing. Usually claiming your business listings also implies adding extra data about your business which inherently means better targeting and ranking. The most important thing is creating trust. There have been many [...]
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Optimizing Local Sites for Search
1. Use PPC to Research Your Market Most local based businesses have a small number of relevant searchers. In some cases it makes sense to perform a broad based local PPC campaign to find out what keywords and leads are most valuable to your business. PPC ad spend can be raised or lowered to maintain [...]
Local Searches – How Do They Work?
One thing for sure is good for us small business owners – people that develop the local searches on the internet are smart and they know what they are doing. They are doing some amazing things to help people find our businesses.
There are four types of local searches:..
